People rent what feels easy to choose. That means location, beach access, transportation convenience, property condition, service quality, and amenity positioning all matter. A unit that looks fine on paper but is hard to describe or hard to market may underperform a more legible property in a stronger hospitality setting.
Ambergris Caye gives buyers an advantage because the island already has a clear vacation identity. The job is then to evaluate whether the property participates in that identity well enough to stay attractive.